Geothermal Benefits Alright, we at Mid South Air Conditioning, Inc. are finding it difficult to believe that a WaterFurnace geothermal heating and cooling system is not right for you. Who couldn't profit from one? That is the question we continually ask ourselves.Maybe we are a little bias but, we know the difference that it makes. If you are searching for the premium heating & cooling system in the industry today, WaterFurnace geothermal heating and cooling systems are in a class of their own in efficiency, energy-conservation, and environmentally friendly heat pumps that homeowners in the Starkville area - or anywhere - can buy. With a WaterFurnace geothermal system from Mid South Air Conditioning, Inc., you'll see: Increased comfort. Because WaterFurnace geothermal systems distribute air with stunning accuracy, hot and cold spots are taken away. Lower monthly costs. Because a WaterFurnace geothermal heat pump operates far more effectively than traditional heating and cooling systems. Dependable performance. With other standard heat pumps and air conditioners that are often broken due to rain, snow, ice, debris, temperature extremes, and vandalism, our geothermal systems are not susceptible to those conditions because of their indoor installation. Environment friendly. Given that our geothermal systems are earth friendly heat pumps, spewing no dangerous gasses such as carbon dioxide, carbon monoxide, or other greenhouse gasses. Noiseless operation. Because there's no chattering outdoor unit! No wonder more and more residents in the Starkville area are switching to Mid South Air Conditioning, Inc. for their WaterFurnace geothermal needs.